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Google Trusted Stores


In a major world wide effort to maximise a customer’s confidence of having a safe and positive shopping experience online, Google has created the “Google Trusted Stores” process. Simply if a customer can see the Google trusted store badge in the bottom corner of the screen, they can feel confident to purchase their desired product.


The customer can be assured that Google has assessed the seller’s website and the seller’s performance over time, and verified it to be excellent.

Customer Benefits: 

  1. Confidence: Confident the website is professionally run and will deliver their purchase in a timely manner.
  2. Dispute resolution process: If there has been a misunderstanding between the customer and the website, there is a clear dispute resolution process.
  3. $1000 Free purchase protection: In the rare case an issue cannot be resolved, Google will protect purchases up to $1000*.

 (* please review the details of Google purchase protection here)

How does it work?

The following “Google trusted store” pop ups will appear at the end of your purchase, offering you to activate your free protection from Google.


Do you see the litlle Google Trusted Store symbol in the bottom right of your screen? Well click on it, to read Googles description and the details

Luggage Direct 

Since purchasing Luggage Direct in July 2013, the new owners have invested heavily into delivering a fully professional online shopping experience for their customers. By committing to the motto of being “Friendly, Fast & Faultless”, the Luggage Direct team have established as one of the leading luggage retail sites in Australia.

This effort has now been recognized by Google with the awarding of Google Trusted Store status! Luggage Direct is very grateful to Google for establishing this certification, which allows reputable companies the ability to differentiate themselves from less professional operations.

Luggage Direct’s website benefits immensely by being apart of the Luggage Direct ‘bricks and mortar” superstore in West End,Brisbane. That is, with access toAustralia’s Largest Luggage Superstore, with over $2000000 of stock, online orders are processed, picked and dispatched within one business day. In addition, the 1300LUGGAGE phone helpline is able to be quickly answered, and customer’s queries met, by professional sales staff with expert knowledge and face to face customer service skills.


When a customer clicks on a Google trusted store, they can have full confidence; they will have a positive shopping experience, and receive their purchase within the timeframe advised.